diff --git a/src/graphics/niche/InkHUD/Persistence.h b/src/graphics/niche/InkHUD/Persistence.h
index 28841d4d9..40f1dd521 100644
--- a/src/graphics/niche/InkHUD/Persistence.h
+++ b/src/graphics/niche/InkHUD/Persistence.h
@@ -99,7 +99,7 @@ class Persistence
         // Rotation of the display
         // Multiples of 90 degrees clockwise
         // Most commonly: rotation is 0 when flex connector is oriented below display
-        uint8_t rotation = 1;
+        uint8_t rotation = 0;
 
         // How long do we consider another node to be "active"?
         // Used when applets want to filter for "active nodes" only