diff --git a/.gitignore b/.gitignore
index b63f431d1..cc742c6c1 100644
--- a/.gitignore
+++ b/.gitignore
@@ -37,4 +37,7 @@ release/
 .vscode/extensions.json
 /compile_commands.json
 src/mesh/raspihttp/certificate.pem
-src/mesh/raspihttp/private_key.pem
\ No newline at end of file
+src/mesh/raspihttp/private_key.pem
+
+# Ignore logo (set at build time with platformio-custom.py)
+data/boot/logo.*
diff --git a/bin/platformio-custom.py b/bin/platformio-custom.py
index 600f9447f..be2a9ab71 100644
--- a/bin/platformio-custom.py
+++ b/bin/platformio-custom.py
@@ -131,3 +131,33 @@ for lb in env.GetLibBuilders():
     if lb.name == "meshtastic-device-ui":
         lb.env.Append(CPPDEFINES=[("APP_VERSION", verObj["long"])])
         break
+
+# Get the display resolution from macros
+def get_display_resolution(build_flags):
+    # Check "DISPLAY_SIZE" to determine the screen resolution
+    for flag in build_flags:
+        if isinstance(flag, tuple) and flag[0] == "DISPLAY_SIZE":
+            screen_width, screen_height = map(int, flag[1].split("x"))
+            return screen_width, screen_height
+    print("No screen resolution defined in build_flags. Please define DISPLAY_SIZE.")
+    exit(1)
+
+def load_boot_logo(source, target, env):
+    build_flags = env.get("CPPDEFINES", [])
+    logo_w, logo_h = get_display_resolution(build_flags)
+    print(f"TFT build with {logo_w}x{logo_h} resolution detected")
+
+    # Load the boot logo from `branding/logo_<width>x<height>.png` if it exists
+    source_path = join(env["PROJECT_DIR"], "branding", f"logo_{logo_w}x{logo_h}.png")
+    dest_dir = join(env["PROJECT_DIR"], "data", "boot")
+    dest_path = join(dest_dir, "logo.png")
+    if env.File(source_path).exists():
+        print(f"Loading boot logo from {source_path}")
+        # Prepare the destination
+        env.Execute(f"mkdir -p {dest_dir} && rm -f {dest_path}")
+        # Copy the logo to the `data/boot` directory
+        env.Execute(f"cp {source_path} {dest_path}")
+
+# Load the boot logo on TFT builds
+if ("HAS_TFT", 1) in env.get("CPPDEFINES", []):
+    env.AddPreAction('$BUILD_DIR/littlefs.bin', load_boot_logo)
diff --git a/branding/README.md b/branding/README.md
new file mode 100644
index 000000000..3a558bf20
--- /dev/null
+++ b/branding/README.md
@@ -0,0 +1,17 @@
+# Meshtastic Branding / Whitelabeling
+
+This directory is consumed during the creation of **event** firmware.
+
+`bin/platformio-custom.py` determines the display resolution, and locates the corresponding `logo_<width>x<height>.png`.
+
+Ex:
+
+- `logo_800x480.png`
+- `logo_480x480.png`
+- `logo_480x320.png`
+- `logo_320x480.png`
+- `logo_320x240.png`
+
+This file is copied to `data/boot/logo.png` before filesytem image compilation.
+
+For additional examples see the [`event/defcon33` branch](https://github.com/meshtastic/firmware/tree/event/defcon33).
diff --git a/variants/elecrow_panel/platformio.ini b/variants/elecrow_panel/platformio.ini
index 5bce58208..de7f28a83 100644
--- a/variants/elecrow_panel/platformio.ini
+++ b/variants/elecrow_panel/platformio.ini
@@ -79,6 +79,7 @@ build_flags =
   -D SPI_FREQUENCY=80000000
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_PANEL=ST7789
   -D LGFX_ROTATION=1
   -D LGFX_CFG_HOST=SPI2_HOST
@@ -103,6 +104,7 @@ build_flags =
   -D SPI_FREQUENCY=60000000
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_PANEL=ILI9488
   -D LGFX_ROTATION=0
   -D LGFX_CFG_HOST=SPI2_HOST
@@ -126,3 +128,4 @@ extends = crowpanel_large_esp32s3_base
 build_flags =
   ${crowpanel_large_esp32s3_base.build_flags}
   -D VIEW_320x240
+  -D DISPLAY_SIZE=800x480 ; landscape mode
diff --git a/variants/mesh-tab/platformio.ini b/variants/mesh-tab/platformio.ini
index beeb58a48..52f9fc13c 100644
--- a/variants/mesh-tab/platformio.ini
+++ b/variants/mesh-tab/platformio.ini
@@ -85,6 +85,7 @@ build_flags = ${mesh_tab_xpt2046.build_flags}
   -D SPI_FREQUENCY=60000000
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_PANEL=ST7789
   -D LGFX_INVERT_COLOR=false
   -D LGFX_ROTATION=3
@@ -97,6 +98,7 @@ build_flags = ${mesh_tab_xpt2046.build_flags}
   -D SPI_FREQUENCY=60000000 ; if image is distorted then lower to 40 MHz
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_PANEL=ILI9341
   -D LGFX_ROTATION=1
   -D LGFX_TOUCH_ROTATION=4
@@ -109,6 +111,7 @@ build_flags = ${mesh_tab_xpt2046.build_flags}
   -D DISPLAY_SET_RESOLUTION
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_PANEL=ILI9488
   -D LGFX_ROTATION=0
   -D LGFX_TOUCH_ROTATION=0
@@ -121,6 +124,7 @@ build_flags = ${mesh_tab_xpt2046.build_flags}
   -D DISPLAY_SET_RESOLUTION
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_PANEL=HX8357B
   -D LGFX_INVERT_COLOR=false
   -D LGFX_ROTATION=4
@@ -133,6 +137,7 @@ build_flags = ${mesh_tab_ft5x06.build_flags}
   -D SPI_FREQUENCY=75000000 ; may go higher upto 60/80 MHz
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_PANEL=ILI9341
   -D LGFX_ROTATION=1
   -D LGFX_TOUCH_X_MIN=0
@@ -149,6 +154,7 @@ build_flags = ${mesh_tab_ft5x06.build_flags}
   -D DISPLAY_SET_RESOLUTION
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_PANEL=ILI9488
   -D LGFX_ROTATION=2
   -D LGFX_TOUCH_X_MIN=0
@@ -165,6 +171,7 @@ build_flags = ${mesh_tab_ft5x06.build_flags}
   -D DISPLAY_SET_RESOLUTION
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_PANEL=HX8357B
   -D LGFX_ROTATION=4
   -D LGFX_TOUCH_X_MIN=0
diff --git a/variants/picomputer-s3/platformio.ini b/variants/picomputer-s3/platformio.ini
index b7987796f..cb5e829b4 100644
--- a/variants/picomputer-s3/platformio.ini
+++ b/variants/picomputer-s3/platformio.ini
@@ -44,6 +44,7 @@ build_flags =
   -D LOG_DEBUG_INC=\"DebugConfiguration.h\"
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_DRIVER=LGFX_PICOMPUTER_S3
   -D GFX_DRIVER_INC=\"graphics/LGFX/LGFX_PICOMPUTER_S3.h\"
   -D VIEW_320x240
diff --git a/variants/seeed-sensecap-indicator/platformio.ini b/variants/seeed-sensecap-indicator/platformio.ini
index 140c6f527..63f814b57 100644
--- a/variants/seeed-sensecap-indicator/platformio.ini
+++ b/variants/seeed-sensecap-indicator/platformio.ini
@@ -55,6 +55,7 @@ build_flags =
   -D CUSTOM_TOUCH_DRIVER
   -D LGFX_SCREEN_WIDTH=480
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=480x480
   -D LGFX_DRIVER=LGFX_INDICATOR
   -D GFX_DRIVER_INC=\"graphics/LGFX/LGFX_INDICATOR.h\"
   -D VIEW_320x240
diff --git a/variants/t-deck/platformio.ini b/variants/t-deck/platformio.ini
index 6ee95b119..c9bd64bc3 100644
--- a/variants/t-deck/platformio.ini
+++ b/variants/t-deck/platformio.ini
@@ -54,6 +54,7 @@ build_flags =
 ;  -D CALIBRATE_TOUCH=0
   -D LGFX_SCREEN_WIDTH=240
   -D LGFX_SCREEN_HEIGHT=320
+  -D DISPLAY_SIZE=320x240 ; landscape mode
   -D LGFX_DRIVER=LGFX_TDECK
   -D GFX_DRIVER_INC=\"graphics/LGFX/LGFX_T_DECK.h\"
 ;  -D LVGL_DRIVER=LVGL_TDECK
diff --git a/variants/unphone/platformio.ini b/variants/unphone/platformio.ini
index f286c3d4c..b9da6d0e5 100644
--- a/variants/unphone/platformio.ini
+++ b/variants/unphone/platformio.ini
@@ -56,6 +56,7 @@ build_flags =
   -D LOG_DEBUG_INC=\"DebugConfiguration.h\"
   -D LGFX_SCREEN_WIDTH=320
   -D LGFX_SCREEN_HEIGHT=480
+  -D DISPLAY_SIZE=320x480 ; portrait mode
   -D LGFX_DRIVER=LGFX_UNPHONE_V9
   -D GFX_DRIVER_INC=\"graphics/LGFX/LGFX_UNPHONE.h\"
   -D VIEW_320x240